MOSCOW (AP) -- The Soviet Union may be in the dustbin of history, but there's one place the socialist utopia lives on: cyberspace. Sixteen years after the superpower's collapse, Web sites ending in the Soviet ".su" domain name have been rising -- registrations increased 45 percent this year alone.
The essay expands a cooperative solution to third-party use of brands in domain names. Like any approach that depends on cooperation, the solution will require both sides to change behavior but also allow both sides to take credit for the resulting benefits, i.e. a triangular solution. If not immediately addressed, the problem of third-party use can become a major threat to the industry. But ...
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